Cleanses the coat.
Never strips the skin.
A hydrating, microbiome-conscious wash for the field, the water, and the walk home.
PRE-ORDER NOW
Cleanses the coat.
Never strips the skin.
A hydrating, microbiome-conscious wash for the field, the water, and the walk home.
PRE-ORDER NOW
Cleanses the coat. Never strips the skin.
The Field Wash. A hydrating, microbiome-conscious wash for the field, the water, and the walk home.
PRE-ORDER NOW
VEGAN & CRUELTY FREE
PH-CONSCIOUS CARE
BARRIER-SUPPORTIVE HYDRATION
DEVELOPED WITH VETS
The Furth Care System
One system, on repeat
Three steps that work together every time you wash. Cleanse, restore, protect, then begin again.
01
01
Cleanse
Cleanse
Lift away dirt and buildup without stripping the natural oils or upsetting the skin’s pH.
Lift away dirt and buildup without stripping the natural oils or upsetting the skin’s pH.
02
Restore
Fermented botanicals feed the microbiome and rebuild the moisture barrier.
02
Restore
Fermented botanicals feed the microbiome and rebuild the moisture barrier.
03
Protect
A resilient barrier holds hydration in and shields the coat from daily stress.
03
Protect
A resilient barrier holds hydration in and shields the coat from daily stress.
Repeats with every wash
The Field Wash
The Field Wash
The Field Wash
A hydrating, microbiome-conscious wash made to cleanse the coat without stripping the skin beneath it. For the field, the water, the walk home, and the life they love. Shipping begins soon.
*First run includes The Field Ritual Guide.
PRE-ORDER NOW
Our 5 Frameworks of Dog Wellness
Our 5 Frameworks of Dog Wellness
Our 5 Frameworks of Dog Wellness
1 – Your Dog’s Story Matters. Understanding that no two dogs are the same, and that’s beautiful.
We believe your dog isn't just a breed or a size , they're an individual with their own story, quirks, and needs. We care about understanding who they really are. From the Golden Retriever who loves muddy hikes to the Poodle who prefers city sidewalks, we listen to what your dog's skin and coat are telling us. Because when we honour their individuality, we can create something truly special together.
2 – Science that serves, not overwhelms. Advanced ingredients that work quietly behind the scenes.
The best science doesn't shout, it simply works. While others complicate things with endless ingredient lists, we focus on what actually makes a difference. Our formulas are built around a select few bio-available and fermented botanicals that support the skin’s microbiome, reduce inflammation, and provide deep, lasting hydration. It's sophisticated science made simple, because your dog's wellness shouldn't require a chemistry degree to understand.
3 – Nourishment from the outside in deep hydration that goes beyond the surface.
Healthy skin starts with understanding that every layer matters. We don't just moisturize the surface, we deliver hydration where it's needed most, creating a foundation for lasting wellness. Our formulas use ingredients that support the skin’s natural moisture barrier, helping it to retain hydration and protect itself from environmental stressors. Think of it as nutrition for your dog's skin, feeding each layer what it craves. Because when skin is truly nourished from within, everything else, the softness, the shine, the comfort, follows naturally.
4 – Professional care, everyday use bringing the expertise home, without the complexity.
Your dog deserves professional-level care, but that doesn't mean your routine should feel clinical. We've taken the best of veterinary dermatology and made it beautifully simple for daily life. This means creating pH-balanced, non-irritating formulas that are safe and effective for regular use. It's the confidence of knowing you're using something truly effective, with the ease of a routine that fits seamlessly into your world. Professional results shouldn't require professional training.
5– Wellness you can see and feel. Real changes that matter to both of you.
We believe in results that speak for themselves, the kind you notice when you run your hands through your dog’s coat, the comfort you see in how they move through their day.
This isn’t about temporary fixes or surface-level changes. It’s about creating lasting wellness that improves how your dog feels in their own skin. It’s the visible reduction in itching, the return of a natural luster to their coat, and the soft, healthy feel that tells you they are comfortable and thriving. Because when they feel their best, you both know it.
1 – Your Dog’s Story Matters. Understanding that no two dogs are the same, and that’s beautiful.
We believe your dog isn't just a breed or a size , they're an individual with their own story, quirks, and needs. We care about understanding who they really are. From the Golden Retriever who loves muddy hikes to the Poodle who prefers city sidewalks, we listen to what your dog's skin and coat are telling us. Because when we honour their individuality, we can create something truly special together.
2 – Science that serves, not overwhelms. Advanced ingredients that work quietly behind the scenes.
The best science doesn't shout, it simply works. While others complicate things with endless ingredient lists, we focus on what actually makes a difference. Our formulas are built around a select few bio-available and fermented botanicals that support the skin’s microbiome, reduce inflammation, and provide deep, lasting hydration. It's sophisticated science made simple, because your dog's wellness shouldn't require a chemistry degree to understand.
3 – Nourishment from the outside in deep hydration that goes beyond the surface.
Healthy skin starts with understanding that every layer matters. We don't just moisturize the surface, we deliver hydration where it's needed most, creating a foundation for lasting wellness. Our formulas use ingredients that support the skin’s natural moisture barrier, helping it to retain hydration and protect itself from environmental stressors. Think of it as nutrition for your dog's skin, feeding each layer what it craves. Because when skin is truly nourished from within, everything else, the softness, the shine, the comfort, follows naturally.
4 – Professional care, everyday use bringing the expertise home, without the complexity.
Your dog deserves professional-level care, but that doesn't mean your routine should feel clinical. We've taken the best of veterinary dermatology and made it beautifully simple for daily life. This means creating pH-balanced, non-irritating formulas that are safe and effective for regular use. It's the confidence of knowing you're using something truly effective, with the ease of a routine that fits seamlessly into your world. Professional results shouldn't require professional training.
5– Wellness you can see and feel. Real changes that matter to both of you.
We believe in results that speak for themselves, the kind you notice when you run your hands through your dog’s coat, the comfort you see in how they move through their day.
This isn’t about temporary fixes or surface-level changes. It’s about creating lasting wellness that improves how your dog feels in their own skin. It’s the visible reduction in itching, the return of a natural luster to their coat, and the soft, healthy feel that tells you they are comfortable and thriving. Because when they feel their best, you both know it.
1 – Your Dog’s Story Matters. Understanding that no two dogs are the same, and that’s beautiful.
We believe your dog isn't just a breed or a size , they're an individual with their own story, quirks, and needs. We care about understanding who they really are. From the Golden Retriever who loves muddy hikes to the Poodle who prefers city sidewalks, we listen to what your dog's skin and coat are telling us. Because when we honour their individuality, we can create something truly special together.
2 – Science that serves, not overwhelms. Advanced ingredients that work quietly behind the scenes.
The best science doesn't shout, it simply works. While others complicate things with endless ingredient lists, we focus on what actually makes a difference. Our formulas are built around a select few bio-available and fermented botanicals that support the skin’s microbiome, reduce inflammation, and provide deep, lasting hydration. It's sophisticated science made simple, because your dog's wellness shouldn't require a chemistry degree to understand.
3 – Nourishment from the outside in deep hydration that goes beyond the surface.
Healthy skin starts with understanding that every layer matters. We don't just moisturize the surface, we deliver hydration where it's needed most, creating a foundation for lasting wellness. Our formulas use ingredients that support the skin’s natural moisture barrier, helping it to retain hydration and protect itself from environmental stressors. Think of it as nutrition for your dog's skin, feeding each layer what it craves. Because when skin is truly nourished from within, everything else, the softness, the shine, the comfort, follows naturally.
4 – Professional care, everyday use bringing the expertise home, without the complexity.
Your dog deserves professional-level care, but that doesn't mean your routine should feel clinical. We've taken the best of veterinary dermatology and made it beautifully simple for daily life. This means creating pH-balanced, non-irritating formulas that are safe and effective for regular use. It's the confidence of knowing you're using something truly effective, with the ease of a routine that fits seamlessly into your world. Professional results shouldn't require professional training.
5– Wellness you can see and feel. Real changes that matter to both of you.
We believe in results that speak for themselves, the kind you notice when you run your hands through your dog’s coat, the comfort you see in how they move through their day.
This isn’t about temporary fixes or surface-level changes. It’s about creating lasting wellness that improves how your dog feels in their own skin. It’s the visible reduction in itching, the return of a natural luster to their coat, and the soft, healthy feel that tells you they are comfortable and thriving. Because when they feel their best, you both know it.
Skin(care) for the dog who lives well.
Field Notes
Field Notes
Field Notes
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John & Bear
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John, + Bear
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John & Bear
Nourishment for their coat. Barrier-supportive, pH-conscious care — developed with vets, made for the field, the water, and the walk home.
Nourishment for their coat. Barrier-supportive, pH-conscious care — developed with vets, made for the field, the water, and the walk home.
Nourishment for their coat. Barrier-supportive, pH-conscious care — developed with vets, made for the field, the water, and the walk home.