The conversation begins here.

nourishment for their coat

The conversation begins here.

nourishment for their coat

The conversation begins here.

nourishment for their coat

The Standard in Coat Care

The conversation begins here.

The conversation begins here.

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nourishment for their coat

nourishment for their coat

  • VEGAN & CRUELTY FREE

  • MADE WITH NATURE IN MIND

  • VEGAN & CRUELTY FREE

  • MADE WITH NATURE IN MIND

  • VEGAN & CRUELTY FREE

  • VEGAN & CRUELTY FREE

The Field Wash

A proper hydrating wash for the magnificent coats of breeds born for the field and the water.

For too long, "clean" has meant stripping away natural oils. We believe in a better way. The Field Wash delivers a deep, nourishing cleanse that respects the delicate balance of your dog's skin. Our fermented botanicals create natural post-biotics that support a healthy microbiome. It’s a formula that serves, not overwhelms. Healthy skin starts here.

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Our Framework

Our Framework

Our Framework

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

For the dog who lives well.

Field Notes


It started with his curls

I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.

After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.


Co-Founders,
Malikah, John, + Bear

It started with his curls

It started with his curls

It started with his curls

I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.

After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.


Co-Founders,
Malikah, John, + Bear

© 2026 Furth Care. All rights reserved.

© 2026 Furth Care. All rights reserved.

© 2026 Furth Care. All rights reserved.