The conversation begins here.
Skincare for the dog who lives well. The Field Wash for the Wiry & Curly launches 4 August.
The conversation begins here.
Skincare for the dog who lives well. The Field Wash for the Wiry & Curly launches 4 August.
The conversation begins here.
A new routine for the care of the coat and the skin of our canine friends. The Field Wash for the Wiry & Curly launches 4 August.
PRE-ORDER NOW
VETERINARY INFORMED
PH-CONSCIOUS CARE
BARRIER-SUPPORTIVE HYDRATION
ORGANIZED BY COAT TYPE
The Furth METHODOLOGY
The architecture of canine skin
The architecture of canine skin
A wiry terrier and a silky spaniel do not require the same care. Furth is not a singular universal wash. It is a precise, skin-first system organized by coat type, built around the specific dog in front of you.
01
01
The Coat Architecture
The Coat Architecture
Four distinct formulations, engineered for four distinct coat types. The Field Wash (Wiry & Curly) our inaugural release. The Fell Wash (Double & Dense), The Heath Wash (Smooth & Short), and The Brook Wash (Long & Silky) will follow.
Four distinct formulations, engineered for four distinct coat types. The Field Wash (Wiry & Curly) our inaugural release. The Fell Wash (Double & Dense), The Heath Wash (Smooth & Short), and The Brook Wash (Long & Silky) will follow.
02
The Longevity Focus
We care about beauty standards, but we care far more about the longevity of the dog. Our formulas are pH-adjusted and microbiome-conscious, designed to support the skin barrier.
02
The Longevity Focus
We care about beauty standards, but we care far more about the longevity of the dog. Our formulas are pH-adjusted and microbiome-conscious, designed to support the skin barrier.
03
The Evolution of Care
Rooted in veterinary dermatology, our understanding of canine skin is constantly advancing. Everything we learn informs our formulations, ensuring the care always fits the dog they are now.
03
The Evolution of Care
Rooted in veterinary dermatology, our understanding of canine skin is constantly advancing. Everything we learn informs our formulations, ensuring the care always fits the dog they are now.
Discover our first wash for the Wiry & Curly
The Field Wash
The Field Wash
The Field Wash
For the active outdoor dog who comes home carrying evidence of the field. A deeply hydrating, microbiome-conscious cleanse formulated specifically for wiry and curly coats. Powered by the Furth Proprietary Blend of fermented calendula, oat, and green tea extract, it cleanses the coat without stripping the delicate skin beneath it. Scented with notes from nature, but gone as soon as the bath finishes.
Shipping begins soon.
*First run includes a Field Notebook and a special treat.
PRE-ORDER NOW
The Furth Philosophy
The Furth Philosophy
The Furth Philosophy
01 /
Skin Dictates the Coat
We do not formulate for shine; we formulate for skin health. The shine is merely a pleasant side effect of a thriving barrier.
02 /
Quiet Science
Veterinary-Dematology-Informed ingredients that work effectively behind the scenes. We prefer efficacy over endless lists.
03 /
Coat-Specific Engineering
A universal shampoo is a compromise. We build specific tools for specific coats.
04 /
The Long Game
Our focus is the longetivity of the dog. Hydration and microbiome support that compound over years, not just days.
05 /
Unapologetic Standards
Premium care, beautifully executed. Because the dog who lives well deserves a routine that reflects it.
01 /
Skin Dictates the Coat
We do not formulate for shine; we formulate for skin health. The shine is merely a pleasant side effect of a thriving barrier.
02 /
Quiet Science
Veterinary-Dematology-Informed ingredients that work effectively behind the scenes. We prefer efficacy over endless lists.
03 /
Coat-Specific Engineering
A universal shampoo is a compromise. We build specific tools for specific coats.
04 /
The Long Game
Our focus is the longetivity of the dog. Hydration and microbiome support that compound over years, not just days.
05 /
Unapologetic Standards
Premium care, beautifully executed. Because the dog who lives well deserves a routine that reflects it.
01 /
Skin Dictates the Coat
We do not formulate for shine; we formulate for skin health. The shine is merely a pleasant side effect of a thriving barrier.
02 /
Quiet Science
Veterinary-Dematology-Informed ingredients that work effectively behind the scenes. We prefer efficacy over endless lists.
03 /
Coat-Specific Engineering
A universal shampoo is a compromise. We build specific tools for specific coats.
04 /
The Long Game
Our focus is the longetivity of the dog. Hydration and microbiome support that compound over years, not just days.
05 /
Unapologetic Standards
Premium care, beautifully executed. Because the dog who lives well deserves a routine that reflects it.
Skin(care) for the dog who lives well.
Furth Notes
Furth Notes
Furth Notes
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos cleaned, but his curls turned dull and his skin got itchy. So I learned the science of canine skin and started making my own formulas in my kitchen. After the first wash his curls were defined and hydrated, and Bear was less scratchy. That was the moment Furth began.
Co-Founders,
Malikah, John & Bear
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos cleaned, but his curls turned dull and his skin got itchy. So I learned the science of canine skin and started making my own formulas in my kitchen. After the first wash his curls were defined and hydrated, and Bear was less scratchy. That was the moment Furth began.
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos cleaned, but his curls turned dull and his skin got itchy. So I learned the science of canine skin and started making my own formulas in my kitchen. After the first wash his curls were defined and hydrated, and Bear was less scratchy. That was the moment Furth began.
Co-Founders,
Malikah, John & Bear
Skincare for the dog who lives well.
Skincare for the dog who lives well.
Skincare for the dog who lives well.